November 18th to 24th will see the return of UK Road Safety Week, with this year’s theme being ‘Step up for Safe Streets’.
Organised by Brake and sponsored by Specsavers and the Department for Transport, the week-long campaign aims to improve road safety awareness up and down the country.
Preparing for the future of UK road safety
Joshua Harris, director of campaigns for Brake, the road safety charity, said: “Road Safety Week provides a unique opportunity, every year, to focus the public, organisations’ and policymakers’ attention on the vital issue of road safety.”
In 2019, the campaign will focus on how forward-thinking design for both roads and vehicles can help to stop human error from causing death or serious injury.
It also aims to highlight the importance of leading healthier lifestyles and will promote walking and cycling, as well as ensuring the air we breathe is cleaner through improved emissions standards and limits.
Campaigners and action groups will be taking part in events throughout Road Safety Week this year, with resources for all those who would like to take part in support of the annual campaign to be available from September.
Jenny Smith, general manager for Tele-Gence, commented: “Road safety should be a top priority for every motorist, so it pays to remember the precious lives that are put at risk when drivers fail to act responsibly behind the wheel.”
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Posted on 28th August 2019
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