IAM: Good drivers are more desirable

Written by Ellie

Good drivers might be happy to learn that their positive habits behind the wheel not only help to keep them safe, but could make them more attractive as well.

New research from the Institute of Advanced Motorists (IAM) has focused on the impact of poor driving on levels of attractiveness in potential partners, with women in particular finding bad driving a turn-off.

A survey of UK road users revealed four out of five women feel the attractiveness of a person is cut in half if they are a poor driver, while 50 per cent of male drivers said the same.

IAM chief executive Sarah Sillars commented: “The results from the survey piqued our interest, so we enlisted … a team of scientists to put the science behind the theory.”

Participants were asked to score the attractiveness of individuals before watching videos of good and bad driving practices by these people. In addition, the physiological responses of the group were recorded.

The results showed that, in the majority of cases, poor driving practices resulted in increased heart rates, pupil dilation and negative body language – all signs that individuals watching the videos were in distress.

When the participants were again asked to score the attractiveness of those they had seen on the screens after the short films, levels of attractiveness for the poor drivers fell considerably.

Furthermore, a breakdown of the most common turn-offs associated with bad driving were highlighted by the study. These included:

  • illegal overtaking
  • road rage
  • poor parking
  • texting while driving
  • taking selfies at the wheel

“Bad driving not only has an impact on the safety of our roads, but can also affect your relationships,” Ms Sillars concluded. “Being able to manoeuvre properly and drive carefully should be much higher up on people’s priorities.”

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Driving is probably the most dangerous activity that you can ask one of your employees to undertake for you. Making sure that you have the necessary policies in place to protect you and your business in the event accident is a must for any organisation that has drivers out on the road. Never forget importantly, it is vital to ensure your drivers are as safe as possible on the road. Click to find out more.


Posted on 2nd September 2015

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