Vision Zero receives international recognition

15th December 2016

Vision Zero receives international recognition (image credit: iStock/franckreporter)

A group of campaigns aimed at delivering zero road deaths in communities across Europe have received international recognition for their efforts to save lives.

The Vision Zero report brings together the findings of a group of 30 road safety experts from 24 nations to review the measures and objectives of countries that have made it their mission to achieve zero road deaths in the years ahead.

In light of this, the Prince Michael of Kent International Road Safety Awards have bestowed the 2017 Special Award upon the group, with the hope of providing recognition for their efforts so far and promoting the uptake of road safety best practice based on the Vision Zero findings in the years ahead.

The group of experts was convened by the International Transport Forum (ITF) at the OECD.

Iain Cameron, chairman of the ITF Working Group which prepared the report, stated: "We must accept that people make mistakes in traffic if we are to stop the death and serious injury epidemic on our roads.

"We need a paradigm shift in the way we view and approach road safety policy, and we need it now."

Natalie Brinkley, brand manager at Fuel Card Services, adds: "The ambition to save countless lives through this far-reaching campaign is extremely admirable.

"It's therefore amazing news to hear of the international acclaim that the project has achieved and the benefits it could bring in the future."