True impact of crashes for fleets revealed

16th August 2016

True impact of crashes for fleets revealed

New research published by IAM RoadSmart has highlighted the true cost to fleets when their vehicles and staff become involved in road traffic incidents.

The findings were presented to a number of blue-chip companies, including Cannon Hygiene and Pest Control, Belron UK and the National Service for Health Improvement, at the latest Business Customer Advisory Group hosted by the IAM earlier this month.

Highlighting a 'ripple effect' for businesses faced with accidents involving staff, the organisation revealed how companies can face issues including lost productivity, late deliveries, brand damage and high staff turnover.

In addition, those in attendance were shocked to find out that high-profile accidents that make the news can do years of lasting reputational damage to a business that can be hard to recover from.

Lesley Upham, IAM RoadSmart commercial director, said: "The true cost of a crash was a revelation to everyone at the meeting. A crash is not just about vehicle damage – it can affect company reputation and at worst result in a fatality and a corporate manslaughter fine.

"The impact on profits is far greater than many businesses might imagine."

She added that, as the roads become more crowded and the pressures faced by many employees increase, the commercial sector must be prepared to do more to provide "targeted, preventative intercessions" when possible, and invest in fleet safety for their own long-term wellbeing.