2017 was an historic year for SEAT’s fleet sales in the UK, with the Spanish brand selling more cars to company fleets than in any other year previously.
SEAT’s overall fleet sales grew by a third in 2017 (33.7 per cent) despite a 4.5 per cent drop in total UK fleet registrations for the year. This cemented the brand’s position as the fastest-growing OEM (original equipment manufacturer) in the fleet sales top 20.
Fleets clearly view SEAT as a more attractive brand following the launch of the all-new Arona crossover, new Ibiza and highly acclaimed Ateca SUV. Greater market coverage and service levels have also contributed to its improving fleet performance.
This news comes as Skoda – its VW Group sister brand – announced last week that it too enjoyed new-found fleet sales success in 2017, securing its largest ever chunk of the UK fleet market (3.7 per cent). [https://www.fuelcardservices.com/skoda-racks-up-record-share-of-uk-fleet-market-in-2017/]
Skoda has jumped from 12th to ninth place in the true fleet market rankings – its highest ever position – as a result of its 2017 fleet performance.
Peter McDonald, head of fleet and business sales at SEAT UK, said the Spanish brand has made big steps in recent years after bolstering its team of fleet professionals and refining the buying process.
However, he conceded: “Last year was extremely challenging from an industry perspective; considering that environment, our performance is something we are especially proud of and we hope to continue to provide products and service levels which exceed the expectations of fleets.”
Molly Benton, brand manager at Fuel Card Services, added: “SEAT has made great strides in the fleet market and it is totally possible we could be saying the same thing again when the next-gen Leon kicks the brand’s fleet sales up another notch.”
Posted on 23rd January 2018
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