Road Safety Week 2018 to promote cyclist awareness

Written by Ellie

Promoting awareness of the rising number of cyclists on UK roads will be the main drive behind 2018’s Road Safety Week.

Set to take place between November 19-25th, Road Safety Week will carry the theme of ‘Bike Smart’ and focus on the safety of cyclists.

The number of cyclists in the UK is increasing at a rapid pace, yet they remain among the most vulnerable on Britain’s roads.

More than a third of people killed or seriously injured on UK roads are those travelling on two wheels (either by a pedal bike or motorcycle).

Meanwhile, more than 100 bike riders are injured every day in preventable crashes.

Targets

Road safety charity Brake, which coordinates the week-long campaign, will aim to address this by encouraging drivers to be ‘Bike Smart’ by looking out for those on two wheels, driving safely and utilising the latest life-saving technologies in their vehicles.

It will also focus on cyclists and motorcyclists themselves, encouraging safer riding behaviours, appropriate training, clothing and equipment.

Finally, policy makers will also be called upon to implement a safe systems approach and design segregated spaces for cyclists.

Unique opportunity

Brake’s director of campaigns Joshua Harris believes Road Safety Week provides a unique opportunity to focus Britain’s attention on saving lives and preventing accidents on UK roads.

“The numbers of those travelling on two wheels is ever-increasing and yet bike riders remain incredibly vulnerable to death and injury; that is why this year our theme is Bike Smart,” he commented.

“We will be shouting about the importance of bike safety and encouraging all across the UK to do the same. Small changes can help save countless lives on our roads and now is the time for us to act to improve bike safety in the UK.”

Ellie Baker, brand manager at Fuel Card Services, added: “Motorists are more cautious and aware of cyclists than ever before, but the numbers prove that there is still much to be done to improve safety for these very vulnerable road users.”

Visit roadsafetyweek.org.uk for more details on how you or your organisation can get involved.

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Posted on 15th May 2018

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