Mitsubishi ‘gets creative’ in the Truck King Battle
13th March 2019
Mitsubishi Motors has presented an opportunity to its UK dealerships to “get creative” and customise a version of the Mitsubishi Series 5 L200 pick-up.
Named the ‘Truck King Battle’, staff at the brand’s dealer network have been drafting designs to capture the imagination of buyers, and five winning finalists have now been chosen.
Professional touch for the winning entries
The five finalists have seen their creations given a professional once over, with the resulting drawings posted on Mitsubishi’s social media channels.
Members of the public will now have the opportunity to vote for an eventual winner. It will be decided by the post receiving the strongest levels of engagement on Facebook, Instagram and Twitter.
Rob Lindley, managing director of Mitsubishi Motors in the UK, said: “The diverse and adaptable nature of the Mitsubishi L200 has meant the dealer’s entries for the ‘Truck King Battle’ have been very wide-ranging and we look forward to seeing which one gets the most engagement.”
The winning design will be created by the manufacturer as one-off bespoke model and will be presented to the assembled crowds of this year’s Commercial Vehicle (CV) Show in Birmingham at the end of April.
A key aim of the ‘battle’ is to highlight the significant possibilities for customisation and individualisation that Mitsubishi offers to its customers in all of its models.
Ellie Baker, brand manager at Fuel Card Services, comments: “The competition is an exciting way to create a buzz around the Mitsubishi brand. We can’t wait to see the winning design at the upcoming CV Show.”back