South Korean car manufacturer Kia has announced a record start to the year in Europe, with sales rising in the region by 0.6%.
The company continues to prove popular among European buyers and saw a total of 132,174 vehicles sold during the first three months of 2019.
Growth in Europe boosted by the UK
Overall, the marque witnessed its market share increase to a respectable 3.2 per cent in Q1 – up from 3.1 per cent ion the same period last year.
The UK continues to prove a booming market for the manufacturer, with Kia UK securing 29,954 sales, contributing more than 20 per cent of Kia Europe’s total.
Overall, the company saw growth in sales across its full model range, with particularly strong performances seen by the new Kia ProCeed, Stinger, Stonic and Picanto models.
Looking to the future, Emilio Herrera, chief operating officer for Kia Motors Europe, commented: “With our latest models pushing us to our best sales quarter ever, the following months will see us introduce other new models, including a new Ceed crossover later this year.
“With the ongoing expansion and renewal of our product portfolio, we are putting ourselves in a strong position to secure further sustainable growth in Europe.”
Indeed, Mr Herrera revealed how sales in March alone for the new ProCeed exceeded those seen for the previous three-door version in the whole of last year.
Ellie Baker, brand manager at Fuel Card Services, comments: “Kia models continue to appeal to a wide range of buyers across Europe, most notably here in the UK. It’s great to see the brand moving from strength to strength.”
Posted on 21st April 2019
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