Jaguar Land Rover develops next-generation head-up display

Written by: Fuel Card Services, Last updated:14th February 2022

head up display Jaguar Land Rover

Jaguar Land Rover is experimenting with the latest technologies in a bid to revolutionise the driving experience for motorists.

New 3D systems are being integrated into the latest head-up displays as part of the manufacturer’s bid to improve driver safety.

The next level in driver safety

Research is underway into the development of Jaguar Land Rover’s ‘Smart Cabin’ vision, which focuses on the use of augmented reality to improve driver reaction times and limit distraction.

It aims to add depth to existing head-up display systems through stereoscopic 3D and map directions and other information directly on to the road ahead of the vehicle.

Valerian Meijering, human machine interface and head-up display researcher for Jaguar Land Rover, said: “Development in virtual and augmented reality is moving really quickly.

“Not only does it provide a much richer experience for customers, but it also forms part of our Destination Zero roadmap; helping us to move towards a safer, more intuitive and smarter future, for everybody.”

In addition to improving driver awareness, the system is also able to deliver enhanced passenger entertainment. It will allow passengers to stream 3D movies directly from their seats.

Jenny Smith, general manager for Tele-Gence, commented: “Augmented reality was once a thing of science fiction, but the researchers at Jaguar Land Rover are now harnessing the concept to improve the driving experience for all.”

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