Isuzu plays on D-Max’s versatility at Birmingham CV Show

1st May 2018

Isuzu plays on D-Max’s versatility at Birmingham CV Show

Pickup trucks have enjoyed a massive boost in sales in recent years as independent tradespeople switch on to these vehicles’ versatility: doubling up as a workhorse in the week and a weekend family wagon.

Isuzu’s D-Max, which has been a constant fixture in the pickup market for some time, showcased its adaptability recently, with two specially converted models on display at the CV Show in Birmingham.

The two conversion models, based on the D-Max Utility model, were positioned at the forefront of the Isuzu stand in the NEC, highlighting the versatility of the award-winning pickup and its suitability for professional and industry fleets.

Isuzu secured fleet partnership deals with many major organisations in the first quarter of 2018, such as Western Power, BT Openreach and the RAC, resulting in the D-Max being decaled and converted for bespoke use.

Paul Murphy, managing director at Cumberland Platforms – one of Isuzu’s converting partners – hailed the Isuzu D-Max as ideal for the conversion market due to its low cost yet high standard of quality.

“The lightweight chassis makes it perfect for the development of a variety of conversion,” he explained.

“For instance, the Isuzu CPL Chipper Tipper boasts a 1,300kg payload, thanks to some clever engineering and the weight of the D-Max. It just works.”

Many publications have recognised the D-Max’s quality, with WhatVan? naming it pickup of the year 2018, while Professional Pickup and 4×4 Magazine hailed it as the most reliable pickup of 2018.

The 2018 Trade Van Driver Awards also just handed the D-Max its best workhorse pickup prize after impressing judges with its workhorse nature, unbeatable reliability, one-tonne payload and maximum 3.5-tonne towing capability.

Ellie Baker, brand manager at Fuel Card Services, comments: “The quality and appeal of the D-Max is hard to ignore and we can only see the pickup becoming a more frequent sight on British roads over the next few years.”

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