Fleet sector key to justifying connected cars

Written by Ellie

Fleet operators have played a big role in quashing driver anxiety surrounding connected cars and accusations of ‘Big Brother’-esque snooping.

That’s according to fleet management specialists Venson Automotive Solutions, which has applauded the fleet industry for dispelling fears of having a ‘spy in the cab’ following the advancement of technology akin to vehicle telematics.

A connected car is a vehicle with internet access – be it through a smartphone or in-car hub – which is designed to connect with objects, such as tracking devices, other vehicles and even the home.

In turn, this is delivering ‘big data’ for the benefit of consumers and businesses, including the fleet arena.

This data can be used to estimate average speed, fuel consumption and harsh braking, but it has the potential to make motoring safer and more sustainable.

Simon Staton, client management director at Venson Automotive Solutions, explained: “As more information is delivered via employees’ company smartphones, fleet managers are not only gaining opportunities to embrace safer, more cost-effective and sustainable transport solutions, but driver acceptance of telematics delivered by connected cars has improved significantly.”

A recent report suggested that the connected car market is expected to grow by 204 per cent over the next five years, from 2016’s €40.3 billion (£34.83 billion) to €122.6 billion (£105.97 billion) in 2021.

“‘Big Brother’ will be big business, bringing positive, recognisable, benefits to fleet operators and drivers alike,” noted Mr Staton.

“The arrival of connected cars should offer businesses greater access to key data on every aspect of their fleet, requiring them to spend less time collating information and more time benefiting from it,” he concluded.

Natalie Brinkley, brand manager at Fuel Card Services, adds: “It’s easy to understand why some motorists would feel like they’re being spied on, but the potential for this data to improve vehicle safety and efficiency shouldn’t be neglected.”


Posted on 28th March 2017

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