Fiat Chrysler Automobiles (FCA UK) last week (April 22nd) held its first ever FCA Drive Day – offering guests the chance to get behind the wheel of some amazing vehicles.
A specially-invited set of attendees were given the opportunity to experience the performance, luxury and style of more than 100 models from across the marque's many brands, including Fiat, Alfa Romeo, Jeep, Abarth and Fiat Professional.
In addition, the event offered the chance for guests to enjoy a special preview of some upcoming models from each manufacturer, with special praise on the day reserved for the new Fiat Fullback, Fiat Tipo, Fiat 124 Spider and Alfa Romeo Giulia.
Held at the indoor and outdoor tracks of the world-famous Silverstone Circuit in Northamptonshire, the whole event was deemed a resounding success by those in attendance and the manufacturer itself.
Francis Bleasdale, fleet and used car director for FCA UK, commented: "We are a larger organisation than many people think, and one of the purposes of the drive day was to show customers the breadth of our model ranges.
"In terms of numbers, the attendance was very good indeed representing one of the best attended fleet events we have ever held. I'm delighted that so many people were able to join us, and bring their own clients to see and try our extensive vehicle range."
Posted on 25th April 2016
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