In an ideal world, we’d all get at least eight hours of sleep every night, we’d eat five portions of fruit and veg and we’d never take our eyes off the road whilst driving . Of course, for the majority of fully grown humans, those first two rarely happen.
It’s the case with the eyes on the road thing too – a point underlined by new research from Peugeot.
New eye-tracking research conducted by the French car maker has found that motorists take their eyes off the road seven per cent of the time.
In more relatable terms, this meant that on average, drivers didn’t look at the road for more than two miles over the course of a one-hour journey whilst driving at 30mph in urban traffic.
The tests were conducted using Tobii Pro Glasses 2, which have six small cameras that specifically map where the retina is looking every 0.05 seconds. The driving route was carried out on a variety of roads, which incorporated a range of speed limits and road types.
It should go without saying that concentrating on the road is intrinsic to safe driving. In 2016, “failure to look” was a contributing factor in more than a third of 1,445 fatal crashes in the UK, with a further 140 incidents involving driver in-vehicle distractions, distractions outside the vehicle, and phone use.
Peugeot UK managing director David Peel said that taking your eyes off the road just to change the radio station or the car temperature was a risk.
“When you add the continued distraction of mobile phones, talking to passengers, something catching your eye outside the car and even eating or drinking a coffee, it’s easy to see how the average driver could be in control of a car yet not be looking at the road for over 3,350 metres in a one-hour journey,” he added.
Molly Benton, brand manager at Fuel Card Services, commented: “It’s near impossible to ensure constant eye contact on the road. If anything, motorists should be aware of their surroundings so such an intense focus is perhaps not the best thing."
Posted on 8th February 2018
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