The third-generation SEAT Leon has just become the best-selling model in the Spanish brand’s 67-year history.
Launched in 2012, the current Leon has been SEAT’s most popular model since 2014, with 682,567 third-gen Leons sold to date. Close to a third of those have been the estate bodyshape. More than 1.8 million SEAT Leons have been sold over its 18-year life.
Wayne Griffiths, SEAT’s vice president for sales and marketing, believes the Leon mk3 – which is largely based on the brilliant Volkswagen Golf – signalled a turning point for the brand.
He commented: “It is one of the company’s main drivers for change and has enabled us to take a great leap, in our fleet business as well, thanks to the successful estate version we added to the range for the first time in this generation.”
A high performance Cupra version emerged in 2014 as the most powerful SEAT ever.
Mr Griffiths hailed this Focus ST rival as “an icon that represents the essence of the brand, and it has also helped us reach customers who are seeking an even sportier, more emotional car”.
SEAT’s UK sales are up 13 per cent so far this year compared to the first seven months of 2016, which is down to the arrival of the facelifted Leon in January as well as the new Ibiza and Ateca.
A 32 per cent boost to fleet sales in the first quarter of 2017 saw SEAT become Britain’s fastest-growing fleet brand, and between 2012 and 2016, the brand’s fleet deliveries have jumped by more than 90 per cent.
Molly Benton, brand manager at Fuel Card Services, commented: “The Leon has been a massive hit with private and business drivers alike. Style, efficiency, performance, practicality, price – the car just manages to tick so many boxes that it simply couldn’t fail.”
Posted on 24th August 2017
< Back to Latest News