Audi voted Fleet Manufacturer of the Year

Written by Ellie

Audi has picked up the prestigious award of Fleet Manufacturer of the Year from the readers of Fleet News Magazine.

The firm received the most votes from management-level readers of the magazine, and capped a superb evening for the maker at the publication's awards ceremony in central London.

In addition to the main award, Audi was also able to celebrate the A3 being voted best premium compact car and the A4 getting the best premium car. All this suggests that Audi is a clear favourite with business car users at present.  

Commenting on the successes of Audi, Fleet news editor Stephen Briers said: "A busy 2016 saw Audi introduce the latest generation A4 and launch a car into a new sector with the Q2, as well as make important updates to the A3 range maintaining its desirability over rivals. They have ensured the company continues to offer one of the most appealing product line-ups for fleets and their drivers." 

The success of the A3 and A4 were particularly satisfying for head of Audi fleet sales James Douglas, who said it "takes an awful lot to remain competitive" in the "fiercely fought" categories that the A3 and A4 are in. The fact that the A4 had managed to hold top spot for a second successive year was particularly satisfying, he noted. 

Judges had praised the power of the A4's engines, it interior quality and low running costs, while the spaciousness and low overheads were listed among the most impressive aspects of the A3.

Audi's success at the awards ceremony follows a 2016 in which its UK sales rose six per cent from 2015 levels to 177,304. The maker is looking to continue this success by investing around €24 billion (£20.9 billion) in new model development and technology between now and 2019. Much of the latter is designed to make Audi cars greener, with an eventual goal of being carbon neutral. 

Natalie Brinkley, brand manager at Fuel Card Services, adds: "Vehicles from Audi's range are a popular choice among fleet managers, something that this award from Fleet News Magazine shows."


Posted on 27th March 2017

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