Around 13 million drivers are expected to hit the road today (December 22nd) in what is expected to be the busiest day for traffic this holiday period.
More than 400 million miles will be driven this Friday as families travel home for Christmas, with roughly 13 million motorists set to rack up more than 20 miles.
This is according to the AA Charitable Trust, which has launched a hard‐hitting anti‐text driving campaign in a bid to boost road safety this Christmas.
Soundtracked to Bing Crosby’s ‘I’ll Be Home For Christmas’, the sobering video shows a young girl texting her father while he's driving home for Christmas.
The film eventually reveals the father has been killed in a road accident before closing on a shot of the distraught daughter at a roadside memorial, accompanied with the tagline 'Make it home for Christmas'.
Watch it below:
Since 2011, the number of casualties caused by drivers distracted by their mobile phones has increased by a quarter. This resulted in fines for using a handheld mobile phone while driving doubling to £200, while the number of penalty points doubled to six.
Chairman of the AA Trust Edmund King OBE believes that neither texting nor drinking should be mixed with driving this Christmas.
He commented: “We know that Christmas should be a happy family time and we want to keep it that way. The ‘Make it home for Christmas’ message is hard‐hitting but so are the consequences of text driving.”
A survey conducted just last week found that half of young drivers can’t bring themselves to turn off their mobile phones before driving. This is despite the fact that seven in ten think it's more dangerous to text and drive than to drink and drive.
Molly Benton, brand manager at Fuel Card Services, comments: “Although the festive season usually pushes the anti-drink-drive message, research suggests you are twice as likely to crash text driving as drink driving. We’re glad the AA is doing its part in getting a grip of this situation.”
Posted on 22nd December 2017
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