Range Rover marks 50 years of innovation

Written by Ellie

The iconic Range Rover is 50 years old this year, and is marking its golden jubilee by teaming
up with world heavyweight boxing champion Anthony Joshua – and, er, making some snow art.
Owners Land Rover opted to celebrate the milestone by creating a giant piece of frozen design
work at its famous test facility in Arjeplog, northern Sweden.


A big gesture for a big name

Renowned snow artist Simon Beck was tasked with coming up with the masterpiece, which
consists of a 53,092 square-metre anniversary logo on the powdery surface near the Arctic

He had to walk more than 45,000 steps in order to complete it, accompanied by four of the
latest Range Rover models, with Mr Joshua also having to put his big coat on in order to take a
look and pose for publicity shots.

It’s hard to believe that the first two-door Range Rover made its debut way back in 1970, with
the four-wheel drive SUV showcasing innovative features such as anti-lock brakes, electronic
traction control and automatic electronic air suspension.

Since then, its luxury, performance and reliability have won it legions of fans across the globe
and the brood has expanded into a line-up including the Sport, the Evoque and the Velar.

These fans happen to include the Royal Family and celebrities such as Bruce Springsteen,
Jennifer Aniston, Gerard Butler and Gwen Stefani, all of whom have been spotted driving a
Range Rover at some time or another.

Mr Joshua is another devotee, and he had the fun of driving a new Range Rover in Sweden
under academy instructor supervision. He also revealed his own vehicle is a big part of his day-
to-day life.

“I’ll be travelling to my fight with Kubrat Pulev … in my personalised Range Rover
SVAutobiography and I can’t think of a better way to arrive. Nothing can match its combination
of comfort and capability – I guess that’s what you get after five decades of experience,” he

Alex Clayton, Marketing Assistant at Drivers Club News, comments: “The Range Rover is
truly iconic – it really is a vehicle that strikes a chord with customers worldwide. We'd like to wish
it a very happy 50th birthday!”

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Posted on 26th March 2020

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