New video aims to drive down business car crashes

Written by Ellie

Road safety charity IAM RoadSmart is hoping it can help drive down the number of road crashes involving vehicles driven on business with a new short video.

A third of all road crashes in the UK involve vehicles driven on business, amounting to around 150 vehicles a day, while there are 14,000 road deaths and serious injuries involving people at work every year.

IAM RoadSmart Business – which offers on-road training and seminars to help businesses meet their duty of care – has issued a a new video showcasing some of the techniques highlighted during its Driving for Work courses, including ‘spoken thought’, which encourages drivers to describe what they are seeing and act accordingly.

In the clip, Gary Bishop, fleet manager for Cannon Hygiene, appears on screen to highlight a shortfall in training for company vehicle drivers.

“Businesses train their new employees with their smartphones and laptops, but what they forget is most of the time those people are on the road driving – the most dangerous thing you can do for work is drive,” he says.

“I want to promote the fact that more training should be given.”

Lesley Upham, IAM RoadSmart’s commercial director, added that the savings achieved by preventing crashes involving business vehicles can be as significant as those unlocked by improved fuel economy.

She went on to say: “The primary consideration has to be the human factor. Quite apart from the stress level amongst business drivers who are often required to keep working as they drive, one-third of all road accidents involve people on business.”

Natalie Brinkley, brand manager at Fuel Card Services, adds: “It is sad that so many business journeys end in shock, injury and sometimes tragedy. Improved driver training can only improve the number of road crashes involving vehicles driven for company purposes.”

You can watch the four-minute video at

Posted on 24th March 2017

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