Brand reputation management is critical to growing a business. A positive brand reputation builds loyalty and increases customer confidence in your brand and product, ultimately driving sales and bottom-line growth. But, are you aware of the online conversations people are having about your business? If you’re not, your potential customers are certainly aware of everything about you. How do you deal with what people are saying about your brand? You don’t. You manage it.
Online reputation management (ORM) is all about being aware of the public conversations that people are having about your company online and managing your business profile by engaging with both praise and criticism for you via social media (Twitter, Facebook, etc.) and review channels (Yell, TripAdvisor, etc). The goal is for those seeking you out online to be met with an overall positive sentiment from those who have worked with you in the past.
Reviews and social comments from previous customers can play a crucial part in winning more business. 85% of consumers trust online reviews as much as personal recommendations (Source: BrightLocal, 2017); so the practice of getting involved with what people are saying about you can be incredibly valuable.
That’s why, at My Business Advantage, we’ve partnered with Yell,com. They’re offering a free personalised report pinpointing exactly where your online ratings and reviews are, and what reviewers are saying about your business.
Run your free scan today and find out how Yell’s Reputation Manager service can help you effectively manage and grow your online reputation.
And, that’s not all…
The online reputation tool can help you:
Check, update and publish your business details across hundreds of relevant websites
Stand out on Yell.com with a reputation-enhancing profile page
Get set-up and promote your business on key social media networks from a single dashboard
A business that regularly generates and responds to reviews is far more likely to be trusted and chosen by prospective customers. Reputation Manager provides all the tools you need to take control of and promote your online reputation.
Posted on 14th October 2018
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